Should your small business engage in CSR? Every company — big or small — has money on the mind. Your long-term future depends on being able to make enough money consistently. Sometimes, the bigger picture gets distorted. Social responsibility takes a backseat. But that doesn’t need to be the case. In fact, corporate social responsibility […]
Cont...
Sustainable marketing ideas for small businesses We live in an era where your business has to stand for something more than just profit. We are looking for businesses with whole hearts. Small businesses carry a particular weight to demonstrate this as they are fighting for every like, comment, share and penny that is available. In […]
Cont...
5 ways young people will make your CSR efforts worthwhile Making the world better is in the hands of modern companies. For all the good work of governments, charities and NGOs, brands that don’t address corporate social responsibility (CSR) are taking us backwards. CSR is not just a concern for your PR team. Responsible business […]
Cont...
Is sustainability compatible with business? The Triple Bottom Line — people, planet and profits — makes a case that companies can thrive without harming the world. It’s a radical idea compared to the centuries of damage done in the name of industry. But is it really possible for a brand to succeed without jeopardising people […]
Cont...
The problem with corporate greenwashing Large companies are not doing enough to fight climate change. In fact, many are putting the world at risk out of their own self-interest. It’s obvious to many of us, but many large companies say one thing and do another. At its worst, this leads to the funding of climate […]
Cont...
Sustainability tips: How your company can avoid issue fatigue If your company is tackling climate change, it’s important not to burn out before the battle is won. The modern world places unique demands on human beings. Every day, our brains take in an estimated 34 gigabytes of information, but simply cannot cope with that barrage. […]
Cont...
Why striving for perfection is harming your company Perfection is harming your company. Here’s how your company can succeed by showing its imperfections. One of the biggest things holding individuals and companies back is trying to be perfect. Too many of us hold out on releasing our ideas, projects and products because they’re not quite […]
Cont...
What went wrong with Mastercard’s World Cup sponsorship? In a tournament of contentious decisions, Mastercard might have topped the lot. The World Cup, despite not coming home, was a major success for a lot of reasons. Concerns over Russia’s suitability as host never came to fruition, and we saw some matches that will sit proudly […]
Cont...
How important is sustainability to the economy? Sustainable development came to the fore over 30 years ago. Let’s check in and see if it’s still relevant today. In 1972, the Club of Rome published The Limits to Growth, a report that used computer simulations to show where the human race was heading at the time. […]
Cont...
Alarmed by the recent natural disasters? Here’s what we can do The world has been shocked by recent natural disasters. From floods to wildfires, people have been hit hard. What can we do to help? In July, the Athens wildfires claimed 91 lives. In July, up to 54 people died due to a heatwave in Quebec. […]
Cont...