5 brands doing sustainable marketing right
5 brands doing sustainable marketing right Struggling with how to launch your sustainable marketing plan? Here are some brands that are leading the way. Sustainable marketing is at the core of everything we do. It helps us connect with our audience, drives long-term thinking over short-term gain, and even encourages us to do things worth
Why long-form content is a sustainable marketing must
Why long-form content is a sustainable marketing must Attention spans are shorter than ever, but long-form content is far from dead. In fact, if your sustainable marketing plan doesn’t include longer pieces of content, you’re missing a trick. It’s assumed that in the age of smartphones and social media, short and snappy content performs the
How telling stories will save your business — and the world
How telling stories will save your business — and the world Human beings have been sharing stories for possibly 300,000 years. From our ancestors telling tales around a fire, to the literary boom of the printing press era, stories hold a special place in our history. But too often we neglect — or simply do
How to avoid using clickbait in your marketing campaigns
How to avoid using clickbait in your marketing campaigns Being an ethical company means bringing truth and transparency to the forefront of everything you do. That includes your marketing techniques. In an age when attention spans are at their lowest, clicks are a currency for brands that operate online. More clicks equals more sales, right?
How to write a sustainable marketing plan
How to write a sustainable marketing plan If you are looking for a detailed, high level, step by step guide on how to write a sustainable marketing plan you are in the right place. We address what sustainability marketing is in a previous blog so now we must look at the practicality of that and what
What is sustainability marketing?
What Is Sustainability Marketing? I state sustainability marketing as a “plan that has sustainability in both the practice and the product”. It’s more than just a buzz word to me. I really like thwink.org and their definition of sustainability broken down into different areas: Sustainability is the ability to continue a defined behaviour indefinitely. For more
The Anatomy Of A Facebook Ad
The Anatomy Of A Facebook Ad There are lots of options when it comes to Facebook ads and it can get overwhelming. In this blog we are going to break down the core elements of ALL Facebook ads. You will be able to return back to this blog whatever type of ad or type of
How To Figure Out Your Branding
How To Figure Out Your Branding What’s in a brand? What is a brand? How important is a brand? Questions that I talk about a lot with clients. They have an idea, they want that idea to make money and then the tought process just kind of stops. In this digital age, with so many
Understand Your Customer With This Tool
Have you ever tried to describe your perfect customer and just stood there looking blank? Or worse…. Used a phrase something like “anyone could you use our product”. You aren’t the first and you won’t be the last. However we do know that to really move your business forward then you need to have a
The principles of ethical marketing and advertising
The Principles of Marketing & Advertising In this post we are going to walk through the movement of ‘traffic’ and how to move someone from never having heard of you or your company all the way to getting them to buy from you. Then reverse engineer practical tactics to achieve the goals that I highlight through
Personal Brand vs Business Brand
Personal Brand vs Business Brand When you’ve started a business by yourself and especially when it’s you doing the work, it often leads to a Personal Brand developing. Not necessarily in name but you are the brand. Without you the business would just stop overnight. This is both a blessing and a curse. Having a
How To Use Facebook Video Ads
Use Video Instead Of Clicks For Facebook Ads If you’ve read my previous blog on the principles of marketing and advertising you’ll have seen me talk about traffic warmth and how to guide someone towards a product or a service instead of shoving into their face. A lot of marketers will use a strategy of
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