Sharing our customers stories
On this section of the website we are sharing some of our clients success stories and journeys with sustainability. Here we have omitted their names but have included some testimonials at the bottom of the page.
Creating a sector leading sustainability strategy
The Cornwall Museums Partnership’s purpose is to create positive social change with museums. Having already done some work on their values, and having had some discussions with the team about the kinds of positive change they wanted to create in the world, they knew that they wanted to go further.
Their mission was to put both people and the planet at the forefront of their vision, wanting to grow awareness within the team and network about the climate emergency.
We wanted to work with a company whose values aligned with our own
emmie kell | ceo
We approached Conscious Creatives because we wanted to work with a company whose values aligned with our own. Our charity’s purpose is to create positive social change with museums and we work with partners who share our commitment to creating positive change for people and the planet.
They came across Conscious Creatives at an event with Tevi. After hearing Mark speak, they were impressed with his approach to sustainability, and felt a connection between his framework and values with their own.
They decided to work with Conscious Creatives believing us to have partnership potential as our values were aligned with one another. They didn’t want Climate Action to simply be a peripheral aspect of their work. Rather, they wished to find a way of centring both people and planet within the next revision of their business plan.
Working with Conscious Creatives allowed them to do this in a way that truly created impact. Instead of just creating an environmental plan, our partnership helped them to make sure that their work with people and the planet could be related to everything they do in the charity.
Delivering a £21.5m project for the people of Penzance
The Penzance Town Deal Board were tasked with writing an investment plan for the whole town, engaging multiple stakeholders and ensuring its sustainability. Conscious Creatives have been tasked with writing a communications and engagement plan that places The Board as leaders in sustainability and excite the town about what that could mean.
The Board were committed to sustainability as a golden thread through all of its decision making. Using a mix of the Global Goals and the Doughnut Economy Decision Making Wheel to ensure all projects had ambitions to increase the positive impact through sustainable development.
Board members like Rachel Yates, who heads up Plastic Free Penzance really held everyone accountable and The Board have been awarded £21.5m towards their projects, in addition to £500,000 that was delivered as part of an Accelerator Fund early in 2021.
Conscious Creatives are proud of the work delivered on a very challenging timescale at the height of the pandemic. Working with multiple stakeholders with different understanding and ambition to what sustainability could look like.
We look forward to seeing the projects delivered and especially taking a team bike ride on the new paths when they are completed.
Creating an engaging plan for sustainable tourism pioneers
St Aubyns Estate, one of the largest and oldest estates in the UK and is home to some of Cornwall’s most visited tourist attractions and restaurants. Having invested in an Environmental Management System (EMS) they wanted to explore further about the possibilities of what sustainability could mean to them.
The brief contained two important elements:
1. To expand the understanding of sustainability beyond the environment
2. To have a plan on how to create a business case for the investment by exploring opportunities to engage customers
They approached us for our dual approach so that they could help create stories from the sustainability team that the marketing team could then use in their campaigns.
One of the main problems we find in a lot of organisations is that there is a disconnect between the amazing work of the sustainability team and the rest of the organisation and their customers.
Inform our sustainability strategy
Hugh | head of sustainability
Thank you for your in-depth presentation and research. This will definitely help inform our sustainability strategy over the coming years.
We wanted to explore how looking at the Global Goals could open up the opportunity to get deeper into the world of sustainability and then match that with customer touch-points to increase engagement.
We started with lots of research about the estate and then looked at their key challenges through the United Nations Sustainable Development Goals (The Global Goals). A key area that we picked up on was their supply chain and in particular looking at the fish they were buying in.
They already had some great suppliers who prioritise fish stocks and fish health over profit but that was not communicated with the customers at the Godolphin restaurant at all.
Working with leading researchers like Dr Rachel Turner at the University of Exeter we were able to suggest to the estate that they create a key for their menu that allows customers to choose the most sustainable option for their fish dish and learn more about the local fishermen too. Bringing together multiple stakeholders in an engaging way.
We provided an in depth presentation that contained several ideas on how to execute sustainability projects, get internal and external buy-in and ensure no green-washing. Post Covid-19 these ideas will be executed and added into their annual report on sustainability.