Sharing our customers stories
On this section of the website we are sharing some of our clients success stories and journeys with sustainability. Here we have omitted their names but have included some testimonials at the bottom of the page.
Increase sales, reduce stress
A market leader in Australia for a number of years but new competitors and a fast growing company meant a lack of cohesion in their marketing efforts, a never ending to do list and limited results from their advertising spend.
Originally working with them on their attribution models we soon began to look at their communication strategy. Asking everyone how they can be more purposeful in their approach and starting on a path to understanding their target customer in a new way.
Women over 45 have a difficult time receiving advertising messages because they are frankly insulting. Representation is a key principle of communication and it was missing.
We got really organised and gave their marketing plan a direction using video testimonials as a key campaign strategy.
Through our unique blend of Facebook Ads, Google Search, Video, Shopping and Display Ads as well programatic buying across top publishers we have helped to deliver AUS$3,849,097 in last click, directly attributed sales representing 35% of total revenue and an ROAS of 738%.
Sustainable strategy for a coastal estate
Our client, one of the largest and oldest estates in the UK and is home to some of Cornwalls most visited tourist attractions and restaurants. Having invested in an EMS they wanted to go further and think about how to tell the story of sustainability
They approached us for our dual approach so that they could help create stories from the sustainability team that the marketing team could then use in their campaigns.
A disconnect between the amazing work of the sustainability team and how the rest of the organisation and their customers saw them through the lens of sustainability
We started with lots of research about the estate and then looked at their key challenges through the United Nations Sustainable Development Goals. We picked the fishing industry as a focus as well as best practice comms for website and social media.
We provided an in depth presentation that contained several ideas on how to execute sustainability projects, get internal and external buy-in and ensure no greenwashing. Post Covid-19 these ideas will be executed and added into their annual report on sustainability