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Our services have adapted over the years to focus on delivering new customers in the most profitable way for our clients. While we offer a variety of different solutions our main services focus on 3 main areas:
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Growing new customers by 500% in 7 months
A skincare brand that put together a beautiful balance of people, planet & profit wanted growth to reflect their stellar products.
We set them on a simple path that as always started with research. We looked at their competitors, the skincare market across the UK, the product USPs and their existing customers to determine a set of key messages that we could create offers from and take to market.
Our first step was focused on the website home page, getting that to be our first landing page by breaking it down into different sections and optimising everything for conversion.
We introduced a new Lead Magnet, a way of potential customers not ready yet to still show interest. In our case a simple quiz for determining their type of skin and what products they might need.
This nudged us into looking at their email cadance, particular their automated flows. Our client really leaned into this and developed a lovely 90 day window of around 20 emails to nurture leads.
Finally we looked at how they were spending their budget, put the right amount in the right platform, ran some simple tests and began to scale.
After 7 months of working together we had increased their First-Time customers in Shopify by over 500%. That’s undeniable growth. After month 8 we had managed to reduce their cost per new customer (nCPA) from about £85 to £33. Not only more customers but more profit too.