That figure — 400ppm — isn’t significant for any specific reason, other than it’s a stark reminder that we’re messing the planet up. Emissions targets are not being met and the world is paying the price.
So if world leaders are neglecting these targets, it’s up to individuals and organisations to make a stand. In others words, you. Us.
Let’s see how your brand could take the initiative and lend a helping hand to our planet. We’ll go through how to carbon offset your company, and some of the most important reasons why you should do it.
Of all the positive things you could do for the environment, carbon offsetting is one of the easiest. All it takes is using an online carbon calculator to determine your emissions, then paying a fee to offset them.
That money goes towards projects designed to reduce carbon dioxide emissions elsewhere, in effect neutralising your own emissions.
Those projects could be anything from improving the cooking methods in developing countries to planting trees in the UK. Of course, there are added bonuses — many of the projects improve the livelihood, health and wellbeing of human beings all over the world. If you’re concerned about your Triple Bottom Line, carbon offsetting your company is a great first step.
It’s obvious, but it’s worth mentioning. Becoming a carbon neutral company means your impact on the environment is softened. For various reasons, climate change scepticism is growing, so we need to push back against it wherever possible. Carbon offsetting is just the start.
Contributing to social and environmental projects is also a great way of engaging your team with positive change. Once they see you’re helping people and the planet, they’re going to be proud to work for your brand.2
A sustainable marketing plan starts with a solid foundation. Once you know why you’re committed to sustainability, taking action is the most important step. Beyond that, effective communication is key.
Do your customers know that you’re offsetting your company’s carbon? If not, why not? We understand that brands find it hard to celebrate their wins, big or small. It can seem boastful, but positive change inspires positive change. Carbon offsetting will only become the norm if people see lots of companies taking part.
Even a simple badge on your website and the occasional Instagram post will help to turn the tide.
Once you’ve been certified carbon neutral, the job isn’t over. Take a look at your current practices, in and outside the office. Are you recycling everything you possibly can? How many carbon-heavy business trips are you taking?
Take stock of what you do well and what can be improved. Don’t rely on carbon offsetting as a get-out-of-jail-free card. It’s there to neutralise the damage we do, but that doesn’t mean we can’t reduce that damage in the first place.
We’ve all got the chance to be better. You can reduce your company’s plastic consumption. You can switch to a renewable energy provider. You can and should use your brand as a vehicle for positive change.
For some more tips, we’ve compiled a list of sustainable changes your company can make without compromising. We think you’ll like it.
And if you’re still desperate to help the world, speak to us. It’s what gets us up in the morning and keeps us going through those tough days. We love talking to brands that are changing the world, so get in touch.
Rhys is Conscious Creatives' resident writer and photographer. His work has been published in various online publications, and he was recently chosen to update a bestselling book on SEO. He continues to seek new and interesting angles for his photography work, shooting his local streets on 35mm film.