Impact Campaigns

What is an Impact Campaign?

An Impact Campaign is a unique approach to communications campaigns that focuses on the Triple Bottom Line approach that was put forward by John Elkington in 1994. 

The triple bottom line (TBL) is a framework or theory that recommends that companies commit to focus on social and environmental concerns just as they do on profits. The TBL posits that instead of one bottom line, there should be three: profit, people, and the planet.

Our way of measuring campaigns is to use Return on Ad Spend (ROAS) or Return on Investment (ROI) to measure the financial bottom line, the HACT Social Value Bank for measuring the social bottom line and GHG Emissions offset for the environmental bottom line. 

  • FOR marketing
  • For CSR
  • FOR PR

Marketing teams are always in a small conflict between creative possibilities, how ethical a strategy is and of course how much revenue the activity will bring. 

Communications professionals want to create something that will leave a legacy. They want to create their own masterpiece and feel excited to share it with the world. 

Time and time again we see that good intentions only go so far though and ultimately it's how many sales opportunities that matters most.

Conscious Creatives believes that you don't have to sacrifice sales opportunities to create amazing work and give it a purpose. Our campaigns average over 3000% ROAS across multiple channels and over a 12 month period for sustainable and predictable growth.

Our mission-focused approach has also proven to increase the likelihood of customers coming back by up to 200%.

An example campaign

Increase sales, reduce stress and make women feel great

Our client, a market leader in Australia for a number of years but new competitors and a fast growing company meant a lack of cohesion in their marketing efforts, a never ending to do list and limited results from their advertising spend.

Their target market of women over 45 have a difficult time receiving advertising messages because they are frankly insulting. Representation is a key principle of communication and we wanted to make sure that our client is truly reflected their customer in their marketing. We got really organised and gave their marketing plan a direction using video testimonials as a key campaign strategy

Through our Facebook Ads campaign we were able to drive +$100,000 per month YOY through over 1100 unique new customers per month. The CEO has also said that the relief he has in being able to understand his complex business in this new way has helped him become more creative and passionate.

triple bottom line campaign example renewable energy

Renewing hope for our children with electric innovation 

Conscious Creatives will partner with a national 100% renewable energy company and Falmouth School, where we are currently volunteering.

Falmouth School GCSE classes are currently designing products that are based on 100% renewable electric, using small turbines and solar panels. By creating a competition for this class to support building the winning idea and introducing them to business leaders and executives we can inspire them to believe they have the power to change the world. 

triple bottom line campaign example ecommerce

1 - 20 People

Combined sustainability and marketing services, grow your business by doing the right thing

  • Sustainability Audit
  • Impact Report
  • Marketing plan and execution

21-99 People

Outsourced sustainability board member. Ensuring you achieve independent representation on the board to ensure sustainability is reviewed at the point of strategy

  • Sustainability Audit
  • Impact Report
  • Board meeting support
  • Strategic planning

100+ People

Bringing together your sales, marketing and sustainability teams to future-proof your organisation and create a golden thread strategy

  • Collaborative workshops reviewing current sustainability program, sales and marketing plan and creating new position and campaigns for internal and external use