Impact Communication

What we do.
Why sustainability and marketing work.

Our services and capabilities

We love creating campaigns that put People, Planet and Profit together as one big consideration. 

Ensuring we don’t damage the planet, we help our clients people to thrive and their profit margins increase to invest back into more of the same. 

Conscious Creatives has always had a fantastic relationship with both Google and Facebook and averaging over £1,000,000 spent per year across both platforms we have been selected to join the partner programs of both companies.

These giant tech companies play an interesting role in sustainability and we are determined to showcase that the tools available can be used for good and to create positive action within the world. 

We believe integrity in advertising is paramount to a better future.

Our process

Starting with a discovery workshop we get to the heart of what matters to your company and your consumers. 

This informs us where the area of focus needs to be to allow your organisation to excel and make a positive impact in doing so.

We facilitate deep discussions within your team to make sure we are presenting the best business case. Followed up by a 12 month marketing plan with quarterly breakdowns and campaign plans to clearly show a pathway from where you are now to the targets we have agreed.

The workshop

We have developed a simple but effective workshop that will provide plenty of deliverables and ideas to take away.

The goal of the workshop is to work through one research based idea that will connect the new needs of the consumer with a meaningful way for your business to support doing the right thing.

Creating a win win situation that works for the Triple-Bottom Line!

Sustainable marketing

A sustainable marketing plan is one that considers the impact of all of the communication, only uses respectful tactics and follows the guidelines set out by the United Nations in their Sustainable Development Goals. Further to that and thanks to a partnership with carbonfootprint.com we are able to offset all of the carbon created while working together, creating a carbon neutral marketing plan.

Case studies

Saving a brand from the brink

The mission

A30+ year old coffee roaster with a strong location and heritage was in its 4th year of losing money.  Frustrated with the increase in competition and lack of a true position in the market Conscious Creatives were engaged to reposition the brand and bring sales into profit within 12 months. 

The outcome

After the full 12 months had been completed we left the company with a 5 figure profit and a clear vision of where to take the brand and business for the next 5 years.

The process

Starting with an analysis of brand values, customers and all stakeholders we kept the original logo for the heritage but began updating the website, packaging, tone of voice and visual assets to meet a new trend. The coffee expert that had professional grade equipment at home. We followed through with a 12 month marketing plan tackling end consumers and wholesale customer.

Services

Branding

Package design

Website design

CRM and Email automation

Social media management

SEO 

Reducing carbon through SEO

The mission

We support global leaders in Carbon Offsetting and Sustainability Consultancy. After recent acquisitions the brand was reborn and a new global website was created. This left our client with a new start required for SEO and PPC to ensure no loss in leads and opportunities.

The outcome

In less than 6 months we were able to increase organic web traffic by 91% compared to the previous year including an increase in organic leads and opportunities and a 2500% ROAS for the PPC campaigns.

The process

Our first big challenge was that the site and SEO needed to be developed in 3 languages. French, Spanish and English. Luckily our multilingual team was able to easily work with the London and Paris offices to get a true understanding of the client and develop a keyword strategy and SEO plan that would look to bring more relevant traffic than before.

Services

SEO


PPC 

Increase sales, reduce stress

The mission

A market leader in Australia for a number of years but new competitors and a fast growing company meant a lack of cohesion in their marketing efforts, a never ending to do list and limited results from their advertising spend.

The outcome

Through our Facebook Ads campaign we were able to drive +$100,000 per month YOY through over 1100 unique new customers per month. The CEO has also said that the relief he has in being able to understand his complex business in this new way has helped him become more creative and passionate.

The process

Women over 45 have a difficult time receiving advertising messages because they are frankly insulting. Representation is a key principle of communication and we wanted to make sure that Happy our client truly reflected their customer in their marketing. We got really organised and gave their marketing plan a direction using video testimonials as a key campaign strategy.

Services

Brand and marketplace audits

Customer journey analysis

Stakeholder materiality

Customer persona development

PPC

Design

Copywriting

 

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