What we do.
Why sustainability and marketing work.
Impact Communication is the way we describe the bringing together of sustainability and communications.
We started off working solely with a focus on digital advertising and marketing. Becoming experts in SEO, Pay Per Click, Email Marketing, CRM Management, Branding and more. We chose to work with clients doing good work and from that journey Conscious Creatives have researched and educated ourselves around the world of sustainability.
What we found was that the United Nations has create the framework for a better future but what we need more than anything is the political will to make it happen. Understanding that change does not happen without creativity and strong communications we balanced our work in both areas. Conscious Creatives remain Google Partners but also have qualifications from organisations like the Global Reporting Initiative and have spoken on behalf of the United Nations Global Compact.
CSR and brand integration
The process of moving from a company good at CSR to a company with strong ethics at its core
Sustainable marketing for small business
Full marketing campaigns and plans for small to medium size businesses. Make more money and feel good about it
Supporting your organisation to work towards the United Nations Sustainable Development Goals
CSR and brand integration
Branding the value of your business
Branding is not just a part of your marketing but can actually be a huge part of your businesses value. In 2018 Apple's brand worth alone is over 200 BILLION dollars and makes up a large part of their net worth. While revenue and profits still remain the core of a businesses financials when investors consider where they are putting their money the brand means a lot.
Branding creates new customers
Word of mouth still remains the strongest marketing tool available to a business. Branding is what those people are saying when they talk about your business. They are telling their friends and family how they felt while working with you, not just the pricing. Consistent branding leads to a consistent customer, which leads to consistent referrals.
Branding creates happy employees
With websites like Glassdoor.com there has never been more pressure on companies to provide the best experience possible for their employees. Ensuring that your brand values live inside your company keeps your employees looked after and attracts top talent. Having a guide will keep it in check.
Branding creates trust
Trust is at the centre of everything. For your business to succeed it has to be
trusted by its customers. Building consistency in their experience is a great way to earn trust. This is why we recommend guides to keep your tone of voice, your images, your logo etc all the same. This means that you will also keep the way you treat customers the same.
If you want to show the market that your company is in it for the long haul, having a sustainability strategy is a case of when, not if.
We know that 75% of millennials say sustainability is a shopping priority, more than any other group. And, importantly, are willing to pay more for things that matter.
The problem with sustainable business practices is the misconception that being good equals less revenue. The way forward is to create an impact communications plan to show transparency, honesty and integrity. These are all important factors for buyers.
Even Forbes agrees that you can earn better returns from investing in good companies. If you're not positioning your company to look after the planet and its people, you're already behind. The time is now.
A sustainable marketing plan is one that considers the impact of all of the communication, only uses respectful tactics and follows the guidelines set out by the United Nations in their Sustainable Development Goals. Further to that and thanks to a partnership with carbonfootprint.com we are able to offset all of the carbon created while working together, creating a carbon neutral marketing plan.
What it looks like
The marketing side of Impact Communications looks like this. Working for an SME based in the United States we were able to achieve global success by using our framework. Starting with brand analysis for key messaging and a top to bottom creative review, we were able to place together and ad campaign with clear customer journey mapping and investment in new platforms.
In 12 months we were able to achieve:
YOY Revenue: $250,320 (+$121,065 or 93% growth)
CPL: $4.37 (-$6.99 below $1-5m revenue business avg*)
CPA: $28.49 (-$32.66 below avg*)
LTV: $117.91 (+$45.87 above avg*)
How we do it
We use your website as the hub of all your lead generation and sales. It's 2019 and going digital is simply a necessity to stay relevant. That's not to say that all manner of marketing doesn't work anymore, it's that you need a home online and your website is just that.
Pay per click advertising
Google and Facebook have revolutionised access to spending money and measuring the results for your business. With so many new advertisers and so much money it's become an art once again. We spend £20,000+ per month and return on average over 100% return for our clients.
The work has already been done for us by the United Nations. From the Paris Agreement came the Sustainable Development Goals.
There are metrics and frameworks already created to make sure that we set a new balance throughout our planet and society. Where we can create equality for all and live harmonious with nature.
What we need are pioneers like you who are willing to do the hard work, the thinking, the trying and the failing to forge the path to those goals.
Recently we engaged a local town council following their decision to declare a climate emergency. We are now positioned to write a decade long plan to ensure that they hit the goals, create a new level of understanding in the community and align an entire town on core issues.
Have a specific question?
If you have a bespoke enquiry then please reach out and let us know...