Mission and values

Our mission

Our mission is to see a world that fits inside of the 'Doughnut Economy'. 

To live inside the ecological ceiling and social foundations that are set out in that theory.

Our values

Doing the right thing is always the right thing to do

Have a kind heart towards all work and challenges

Support a culture of open and honest communication

Making a difference requires finding motivation and drive

Living our values

Trying to build a conscious organisation requires strong and empathetic leadership. It requires vulnerability and being open to failure. It's therefore not likely a surprise that we are using Brené Browns 'Dare To Lead' work to guide our management style. 

We have very specific ways in which we communicate including meetings and performance reviews all the way through to the 'daring feedback' method when we have to rumble our way through to decisions that aren't coming easily. We use this with internally and externally with clients. 

The most important part of this process has been to figure out what behaviours serve those values and how we can live them every day.

Doing the right thing is always the right thing to do

Have a kind heart towards all work and challenges

Support a culture of open and honest communication

Making a difference requires finding motivation and drive


  • I am both thoughtful and decisive
  • I practice integrity
  • I stay aligned with my values while making tough decisions
  • I am willing to rumble with the team and clients to solve problems
  • I own my mistakes
  • I don’t judge others when they ask for what they need
  • I take care of myself
  • I value play 
  • I acknowledge exhaustion and how it affects my work
  • I practice gratitude daily
  • I reach out for help when I need it
  • I understand how my emotions affect my behaviour
  • I am willing to talk about my emotions
  • I recognise and congratulate others work
  • I set clear boundaries
  • I talk to you not about you
  • I give and receive daring feedback
  • I understand all of my jobs responsibilities
  • My deliverables are on time and on task
  • I understand the goal and the priorities of the business
  • I set short-term goals to drive progress towards long-term goals
  • I regularly engage in self-development activities
  • I lead by example
  • I am able to overcome the resistance to change
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