Storytelling for a better future
Conscious Creatives are dedicated to supporting you to fix our broken planet and economy.
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What does a broken planet and economy look like?
Our planet is struggling across nearly every measurement of health. In the graphic below we are representing the 'overshoot' of some major metrics. It's as much about reversal as it is prevention.
Economy comes from the greek words meaning 'house management'. Our economy should support everyone not the elite few. We are experience global shortfalls on all basic measures of a successful society.
Graphics inspired by the incredible work of Kate Raworth and the 'Doughnut Economy'
How do we turn it around?
"The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The Goals interconnect and in order to leave no one behind, it is important that we achieve each Goal and target by 2030."
Conscious Creatives believe that there are waves of new businesses and organisations that are setting best practice standards for a 21st century economy for everyone. There are several 'frameworks' and 'solutions' for sustainability but the truth is that it all starts the same way. It starts with caring about your impact and then taking some time to research and try different approaches before creating your own way to create balance.
For organisations and particularly businesses it's important that the 'rules' are changed so that it is not the most profitable companies in revenue that are looked up to but those that consider the 'Triple Bottom Line'.
Triple bottom line storytelling
Our 4 step process
One of the big differences between success and failure is whether you are using assumption-based research or fact-based research. This sounds obvious but many times we fall into a trap of thinking we know the correct solution and miss out on many important ideas.
There are two types of people 'Yes...and' and 'Yes...but'. Both are incredibly useful throughout our process but for ideas Conscious Creatives are all about the 'and'. "and what else do they need?", "and what about using this?", "and have we considered creating this too?".
Once Conscious Creatives have an idea grounded in research that has been thoroughly tested we can move to scale. This might be scaling a message through multiple channels to multiple stakeholders or it might be investing more budget into what is already working.
Before we get to scaling an idea we have to make sure it is thoroughly tested. This can look like anything from physical prototypes to research groups and user tests. Nothing is ever a guarantee but there are levels of certainty we should be aiming for.
Once at scale it's Conscious Creatives job to make sure to keep going back to through our 4 step process. What can we learn from a campaign we just ran? What did feedback look like from different stakeholders? What improvements can be made for next time? The 4 stages are flowing and collaborative. Sometimes we skip right ahead to testing from research or scale from idea. The flexibility we offer ensures we are offering timely return on investment while mitigating big risks.
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Sustainability and business
Leading in sustainability
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