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Category Archives for Business

4 trends that are hurting you, your company and the planet

4 trends that are hurting you, your company and the planet The way we do business has to change. It’s making us sick, making our companies fail and ruining the planet we live on. In the UK last year,

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The Long Swim: 3 lessons for every business

The Long Swim: 3 lessons for every business Lewis Pugh recently completed a 560km swim along the English Channel in the fight to protect our oceans. Here’s what every business can learn from his efforts. The

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SMEs and the United Nations SDGs

The United Nations have put forward their ideas to solve global sustainability and while elected officials and large corporations debate how to fix these huge problems, how do their targets apply to small

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Sustainable marketing ideas for small businesses

Sustainable marketing ideas for small businesses We live in an era where your business has to stand for something more than just profit. We are looking for businesses with whole hearts. Small businesses

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Is sustainability compatible with business?

Is sustainability compatible with business? The Triple Bottom Line — people, planet and profits — makes a case that companies can thrive without harming the world. It’s a radical idea compared to

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The problem with corporate greenwashing

The problem with corporate greenwashing Large companies are not doing enough to fight climate change. In fact, many are putting the world at risk out of their own self-interest. It’s obvious to many

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What went wrong with Mastercard’s World Cup sponsorship?

What went wrong with Mastercard’s World Cup sponsorship? In a tournament of contentious decisions, Mastercard might have topped the lot. The World Cup, despite not coming home, was a major success for

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How important is sustainability to the economy?

How important is sustainability to the economy? Sustainable development came to the fore over 30 years ago. Let’s check in and see if it’s still relevant today. In 1972, the Club of Rome published

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Is it really time to abandon the Triple Bottom Line?

Is it really time to abandon the Triple Bottom Line? In 1994, John Elkington came up with a simple phrase to revolutionise the way companies track their success: Triple Bottom Line. Now, almost 25 years

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What to do when ethics start taking a backseat in your company

What to do when ethics start taking a backseat in your company Every brand that makes a commitment to ethics will face challenges at some point. It’s inevitable. What’s important is being able to realise

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