Are we all guilty of betraying the environment?

Are we all guilty of betraying the environment? This week, George Monbiot of the Guardian published a surprising criticism of veteran broadcaster Sir David Attenborough. In short, he accused him of betraying the environment. Attenborough, perhaps the very definition of ‘national treasure’, is accused of underplaying the urgency of climate catastrophe. In a recent interview, […]

Should individuals be responsible for fighting climate breakdown?

Should individuals be responsible for fighting climate breakdown? We have 12 years to limit global temperature increase or face widespread catastrophe. But who is responsible for making changes? The world is at a crossroads. After the IPCC report told us what we all suspected — that climate breakdown is a problem we must address right […]

4 trends that are hurting you, your company and the planet

4 trends that are hurting you, your company and the planet The way we do business has to change. It’s making us sick, making our companies fail and ruining the planet we live on. In the UK last year, 12.5 million work days were lost due to stress, depression and anxiety. And on an even […]

5 brands doing sustainable marketing right

5 brands doing sustainable marketing right Struggling with how to launch your sustainable marketing plan? Here are some brands that are leading the way. Sustainable marketing is at the core of everything we do. It helps us connect with our audience, drives long-term thinking over short-term gain, and even encourages us to do things worth […]

3 Steps for successful Corporate Social Responsibility in 2019

3 Steps for successful Corporate Social Responsibility in 2019 We know that Corporate Social Responsibility is no longer about ticking a box. It is the core component of a necessary change. We know that planet earth as we know it is in grave danger. We know that large corporations and individuals need to make big […]

The IPCC report is damning. What next for companies?

The IPCC report is damning. What next for companies? The IPCC just released a damning report on the state of climate change. So what can we, as companies, do to make a positive impact? On Monday, the UN Intergovernmental Panel on Climate Change (IPCC) dropped a landmark report on the desks of every concerned environmentalist. […]

Why long-form content is a sustainable marketing must

Why long-form content is a sustainable marketing must Attention spans are shorter than ever, but long-form content is far from dead. In fact, if your sustainable marketing plan doesn’t include longer pieces of content, you’re missing a trick. It’s assumed that in the age of smartphones and social media, short and snappy content performs the […]

The Long Swim: 3 lessons for every business

The Long Swim: 3 lessons for every business Lewis Pugh recently completed a 560km swim along the English Channel in the fight to protect our oceans. Here’s what every business can learn from his efforts. The average person burns around 500 calories in an hour of swimming. As a rough estimate Lewis Pugh — in […]

Can CSR save a brand that lacks authenticity?

Can Corporate Social Responsibility save a brand that lacks authenticity? Consumers aren’t stupid. From studiously checking ingredients to looking into a brand’s ethical practices, people are more switched on than ever. Some companies think that a strong Corporate Social Responsibility programme can help to offset wrongdoings elsewhere. If you’re using unethical suppliers, a charity walk […]

SMEs and the United Nations SDGs

The United Nations have put forward their ideas to solve global sustainability and while elected officials and large corporations debate how to fix these huge problems, how do their targets apply to small business? The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global […]