Why long-form content is a sustainable marketing must Attention spans are shorter than ever, but long-form content is far from dead. In fact, if your sustainable marketing plan doesn’t include longer pieces of content, you’re missing a trick. It’s assumed that in the age of smartphones and social media, short and snappy content performs the […]
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How to avoid using clickbait in your marketing campaigns Being an ethical company means bringing truth and transparency to the forefront of everything you do. That includes your marketing techniques. In an age when attention spans are at their lowest, clicks are a currency for brands that operate online. More clicks equals more sales, right? […]
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How to write a sustainable marketing plan If you are looking for a detailed, high level, step by step guide on how to write a sustainable marketing plan you are in the right place. We address what sustainability marketing is in a previous blog so now we must look at the practicality of that and what […]
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What Is Sustainability Marketing? I state sustainability marketing as a “plan that has sustainability in both the practice and the product”. It’s more than just a buzz word to me. I really like thwink.org and their definition of sustainability broken down into different areas: Sustainability is the ability to continue a defined behaviour indefinitely. For more […]
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