All Posts by Rhys Herbert

The world has been shocked by recent natural disasters. From floods to wildfires, people have been hit hard. What can we do to help header image

Alarmed by the recent natural disasters? Here’s what we can do

Alarmed by the recent natural disasters? Here’s what we can do The world has been shocked by recent natural disasters. From floods to wildfires, people have been hit hard. What can we do to help? In July, the Athens wildfires claimed 91 lives. In July, up to 54 people died due to a heatwave in Quebec. […]

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Carbon offsetting for your company: how to do it and 3 huge benefits heading image

Carbon offsetting for your company: how to do it and 3 huge benefits

Carbon offsetting for your company: how to do it and 3 huge benefits In 2016, carbon dioxide in the atmosphere surpassed the unwanted threshold of 400 parts per million. Let’s look at how carbon offsetting your company could help the planet — and your triple bottom line. That figure — 400ppm — isn’t significant for […]

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How telling stories will save your business — and the world heading image

How telling stories will save your business — and the world

How telling stories will save your business — and the world Human beings have been sharing stories for possibly 300,000 years. From our ancestors telling tales around a fire, to the literary boom of the printing press era, stories hold a special place in our history. But too often we neglect — or simply do […]

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In 1994, John Elkington came up with a simple phrase to revolutionise the way companies track their success: Triple Bottom Line. heading image

Is it really time to abandon the Triple Bottom Line?

Is it really time to abandon the Triple Bottom Line? In 1994, John Elkington came up with a simple phrase to revolutionise the way companies track their success: Triple Bottom Line. Now, almost 25 years later, the creator of the term has said it’s time to recall the TBL and start thinking differently. The Triple […]

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How to avoid using clickbait in your marketing campaigns blog heading image

How to avoid using clickbait in your marketing campaigns

How to avoid using clickbait in your marketing campaigns Being an ethical company means bringing truth and transparency to the forefront of everything you do. That includes your marketing techniques. In an age when attention spans are at their lowest, clicks are a currency for brands that operate online. More clicks equals more sales, right? […]

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What to do when ethics start taking a backseat in your company

What to do when ethics start taking a backseat in your company

What to do when ethics start taking a backseat in your company Every brand that makes a commitment to ethics will face challenges at some point. It’s inevitable. What’s important is being able to realise when ethical, sustainable practices are taking a backseat in favour of something else. Today, we’re going to stop, reflect and […]

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Business travel tips: 7 ways to save money and emissions

Business travel tips: 7 ways to save money and emissions

Business travel tips: 7 ways to save money and emissions Business travel is not just hard on your company’s profits, it also contributes to harmful — avoidable — emissions. Rethinking your approach to travel can lead to improvements all across your Triple Bottom Line. Let’s take a look at seven ways your company can save […]

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Why sustainability will improve your profit margin

As the world comes to terms with climate change, sustainability is going to be a big part of entrepreneurial conversations. The good news for businesses? Research shows that companies making waves in the ecosphere are growing by 15%, while others are stagnating. So if your company employees two people or 10,000, there are gains to […]

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How to effortlessly reduce your company’s plastic usage header image

How to effortlessly reduce your company’s plastic usage

How to effortlessly reduce your company’s plastic usage Single-use plastics might be the standout villain of 2018 so far. In a time when environmental action is high on the agenda for individuals and organisations worldwide, plastics are now in the crosshairs. Reducing the amount of plastic that is sent to landfill — which inevitably ends […]

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5 sustainable business decisions to make without compromising

5 sustainable business decisions to make without compromising We can all do more to help the environment and the people around us. Even the greenest companies are constantly striving to soften their impact, and we’re no different. That’s why we’ve created a list of five green changes your business could make — without having to […]

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